Big companies and culture

Are big companies changing the typical customs of countries? As we discuss last class and watch the video of coca-colonization, i think the companies always are going to do their best to make people consume their products because is their goal, make money and make people happy and feel satisfy with their products. So, as we were talking about if coca-cola are changing, for example, french culture because of their wine or the tea in china, i think that the culture is in our blood and because of consuming coca-cola or other products of big brands doesn´t mean we are going to turn our culture, beliefs and costums. By the other hand, we have to understand that trends change and those markets also have to make their marketing investigations to compete and maintain theirselves alive. Globalization is about that, creating opportunities for all and the survivals are going to be those who take advantage of that.

Our minds changes but traditional industries are going to survive anyways because there are markets for everything , every people choises and lifestyles. So the issue now is how those companies are going to create new strategies to remind people what we are and what we use to consume before those companies and why is important to preserve that costums.

 GLOBALIZATION AND CULTURE

The current era of globalization, with its unprecedented acceleration and intensification in the global flows of capital, labour, and information, is having a homogenizing influence on local culture.

This influence of globalization promote the integration of countries and with that, countries has been loosing some of their roots because of the information and lifestyles received from others so, our minds are open to learn and received new ways of life and it may occur a loss of identity. This is especially true for traditional societies and communities, which are exposed to rapid ‘modernisation’ based on models imported from outside and not adapted to their context.

In my opinion this could be bad because as this article says people are loosing their escence but it also is all about balance, not being an excesive consumer but either closed to new things and technology. For me is important to be inform about things happening in other countries, learn about other cultures and  other languages. So, as everything has it positive and negative things we have to take advantage of th good things it can provede us.